Pop design gave birth in the 1950’s and gave a new way of
seeing art and design. The impact on American consumer culture paved the way to
get inspired from low art. It is still art/ design but instead of being used as
it should be, it is just there and society is making use of it for example the
magazines become glossy and in theatres they started wearing paper dresses. So
this new motto was coming through ‘use-it-today, sling-it-tomorrow’. Posters
where also gaining popularity although they had generated heated debates since
they were being used also for propaganda and politics.
Significant designers which contributed to Pop design are
Andy Warhol and Roy Lichtenstein. It was a time where functionality was
questioned. They questioned the role of designed in society. They kind of like
rejected what was making sense in life and in fact the promoted movements
against functionalism. Some of these movements include the Hippies, pop music,
flower power and also society was undergoing issues regarding drugs other
rebellious attitudes from teenagers. Plastic was a material which is synthetic
property and is very unnatural. I can bring out these aspects and compare them
with how society was behaving as if they did not care any more about the real values
of art and design. Even the designs of Marcel Breuer and Mies van der Rohe were
rejected and considered to be in human. In my opinion this sort of judging was
a consequence of such rebellious manners against art and its sake. Also, color
and ephemerality (which means buying something which does not last forever)
where the new aspects of design.
Kitsch:
Pop Design was influenced from various movements mainly from
Art Nouveau, Art Deco, Futurism, Surrealism, Psychedelia, kitsch (which means
incorporating art on things with other stuff ex: a T shirt with a print of the
Monalisa) and others. This culture also rejected principles of the Modern movement and promoted individual creativity and expression such as graffiti and
pop music. Society changed the whole perspective of art and turned it into a
consumerist marketing activity. In fact Pop design was also the anti-thesis of the
motto ‘less is more’
At a later stage, Pop design diminished and paved the way to
Radical design which was also a similar movement leading to post- modernism. Design
was even being applied and graphic design was evolving. We can mention the classic
Tomotoe Soup can by Andy Warhol which was a remarkable jewel of Pop art.
Nowadays, Pop art is still effecting our society and aspects which grew in the Pop design left an impact on art and design but most of all, they we think what art and design, the real meaning and what we understand by art and design.
References:
Fiell, C. and Fiell, P. (1999). Design of the 20th century. Ko¨ln: Taschen.
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